Kernel Notesservices:
postgres:
image: postgres:17Preview databases for every pull request
We gave every preview deploy its own Postgres. Here's the GitHub Actions setup, the seed scripts, and what it costs per month.
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Reach developers in dev communities
One buy across the docs, newsletters, AI chats and coding agents where developers work. Incremental to the platforms you already run, with frequency managed so no one sees your ad too often.
Brands that already advertise with our publishers
The networkIncremental reach,
Incremental reach,
in one buy.
Every month, across the network
Reach across the network
Dev sitesNewslettersAI chatCoding agents
A sunrise of rays from one campaign: ad impressions across the whole network, every month.
One campaign
Where developers read, and where they build
Developers decide twice: when they read about a problem, and when they build the fix. One campaign puts your ad in both moments, across three kinds of placement.
84% of developers use or plan to use AI tools in their development process. Stack Overflow Developer Survey
Where they read Where they build
Sites and docs
Beside the articles, docs and threads developers keep coming back to.
Newsletters
In an inbox developers invited a publisher into, one sponsor per issue.
AI chats and agents
One labeled card after the answer, in the chat and agents they work in.
How we work together
Better every month
Your goal stays fixed. Every month we learn which placements and headlines work, and the next plan puts more behind them.
- 1
Set the goal
Who you want to reach, and what counts as a win.
- 2
Approve the plan
Every placement named, with its price.
- 3
Go live
One creative, native on every surface.
- 4
Read and refine
See what worked, and move budget to it.
Each month's report shapes the next plan, so results keep climbing toward your goal.
What you get
Clarity before you spendWho you can reach, and what it costs.
No surprisesEvery placement and price, approved by you.
Nothing to manageOne creative, adapted, checked and paced for you.
Budget that follows resultsClicks you can trust, and more behind what works.
Buying for clients? Agencies get the same plan and report for each client. How it works for agencies
Why now
Developer attention now spreads across many places
Developers read on independent sites and newsletters, and now choose tools inside AI chats and coding agents. Reaching them one publisher at a time is slow.
New places to reach
Developers you don't reach yet read on other sites, newsletters and tools.
We add them next to what you already buy.
One buy for small publishers
Each one has its own contract, specs, invoice and report.
One order, one invoice, one report for all of them.
AI placements, in early access
Developers choose tools inside AI chats and coding agents.
Ask to add them to your plan while they are in early access.
Built differently
Across the developer web, in one buy
One newsletter reaches one audience. One campaign with us reaches many developer publishers at once, narrowed to the topics you choose.
On advertising to developers
“Developers don't hate ads. They hate ads that disrespect their time and attention, or land in the wrong place.”
Nimrod KramerCo-founder and CEO, daily.dev
A DEV community event Get started
Start small. Grow what works.
Tell us who you want to reach. We'll suggest a first campaign that fits your budget, then help you grow it as the results come in.
Not ready to talk? Preview your ad on every surface or see the network.
Talk to us
A short call about what you're launching and who it's for.
- Start with one placement or many
- Grow the plan when you see results
- No minimum term
Pick a time. No finished brief needed.
Earn with us
Run a developer site or newsletter?
Earn from the developers you already reach, with one labeled ad and payouts every month.
Publishing partners 
and more
Where exactly will my ads appear?
On named sites and tools you can see before you book, and in your report afterwards. Include or exclude any of them. See the network.
What does it cost?
Campaigns are priced per 1,000 impressions, by surface and country. You get the price in writing before you commit.
Does this replace the platforms we already buy?
No. Keep them. We add the independent sites, newsletters and AI placements around them, so your ad also reaches developers you don't reach today.
How do you target without tracking people?
By what's on the page, in the issue or in the task: topic, stack, country and surface. We don't build profiles of individual developers, and you can add your own conversion tracking on your site.
Can we use our own measurement tags?
Yes. Add your own measurement tags, such as an impression or verification tracker, to any campaign. They fire alongside ours.
Will ads in AI chats upset developers?
Every ad is labeled, appears only after the answer or when the task is done, and never inside code or the model's response.
Can we keep buying from publishers directly?
Yes. Keep the publishers that work for you. We handle the smaller sites, newsletters and AI placements that are hard to buy one by one, with one order and one report.
Do we need a finished brief or creative?
No. Tell us who you want to reach and a rough budget. Send one headline, a line of copy and an image, and we adapt it to every surface and show you previews before launch.
Let's plan your first campaign.
Brands that already advertise with our publishers